Who We Are – Dirty Good Co.

We encourage people to move outside, connect with nature, and in doing so, develop grit, build vitality, improve mental wellness, and craft an adventure driven life.

Dirty Good Co. is a discovery platform for mixed terrain adventures and wellness that develops through earnest outside play and the oft necessary dirty work of inner exploration.

We believe a vital life is forged by challenging ourselves outwardly and inwardly.

We started Dirty Good Co. to chronicle our personal journey of adventure and wellness.

It continues as a resource to educate and encourage those who struggle with depression and mental health to get dirty, consume wisely, and be good — to feel good.

Who We Are

Co-founders and Co-conspirators

Paul Lieto

Prior to Dirty Good Company, Paul spent 12 years as founding editor of Trifuel.com and several years thereafter helping athletes with performance nutrition at BASE Performance. Presently he works for RaceCenter Magazine as Editor and columnist.

In an effort to further his understanding of proper nutrition and optimum mental health, Paul completed 2 years of coursework to receive his certification as both a Nutritional Therapy Practitioner and Primal Health Coach. Paul has pursued an endurance sports lifestyle for going on 3 decades. Currently he craves long gravel rides and trail runs, and occasionally heads to the coast to surf.

“For myself, DGCO. is a project that has been in the works for several years. It spawned from my own self exploration and journey back to wellness through writing, nutritional changes, and humble mixed terrain adventures in the wild. My hope is the work we do through Dirty Good Co. helps others pursue their personal unbeaten path, and gives them the tools and courage to choose a lifestyle that is vitalizing rather than depleting.”

Mixed Terrain Adventures & Race Highlights

  • 2019 Wy’east Wonder 50M
  • 2018 Eastern Sierra Bikepack
  • 2018 Mammoth Mountain Fastpack
  • 2017-2019 Nomadic / Essential Living Project
  • 2018 Bandera 50K
  • 2010 Cascade 100 Mountain Bike
  • 2009 Boise 70.3
  • 2007 Ironman Florida
  • 2005 Ironman Canada

Susan Barrows

Growing up in the Bay Area, Susan spent some of her days playing around the wilds of the Berkeley Hills and car-tripping sporadically to Tahoe or Yosemite, but mostly just tried to blend in with urban life. After college in Southern California, lacking direction but knowing she wasn’t cut out for LA life, she fled to the desert for a change of pace. In Arizona Susan found endurance sports as an outlet for her inner frustrations and completed an Iyengar-based 200 hour yoga teacher training program. 

After relocating to the PNW, she chased her athletic ambitions as a competitive ultrarunner for several years and fed her hunger for continued education with a Primal Health Coach certification in 2017 and Precision Nutrition Coach in 2019.

She is most at ease on the trail, on a yoga mat or with her nose in a book.

“Our Dirty Good Co. mission and humble adventures will hopefully bolster my own growth, as well as act as an arena for me to share my ongoing experiences and encourage others to explore their own relationships with wilderness, mental and physical wellness, and essential living.”

Mixed Terrain Adventures & Race Highlights

  • 2019 Marin Ultra Challenge 50M F-3 (1st Masters)
  • 2018 Eastern Sierra Bikepack
  • 2018 Mammoth Mountain Fastpack
  • 2017-2019 Nomadic / Essential Living Project
  • 2016 Crystal Mountain Sky Marathon  F-2 (1st Masters)
  • 2016 Mt. Ashland Hillclimb 13.3 Miler  F-1
  • 2016 Echo Valley 10K Trail Run  F-1
  • 2015 Siskiyou Outback 50 mile  F-1
  • 2015 2015 Volcanic 50 F-1
  • 2015 Javelina Jundred 100K  F-1
  • 2014 North Face Endurance Challenge 50 mi  F-11
  • 2014 Down N’ Dirty Trail Half Marathon  F-1
  • 2014 Siskiyou Outback 50K  F-3
  • 2013 Oregon Trail 50K Series Age Group Champion F30-39
  • 2013 Flagline 50K  F-2
  • 2013 Siskiyou Outback 50K  F-2
  • 2013 Granite Man 10 Mile Mountain Run  F-3
  • 2013 Gorge Waterfalls 50K F-3(tie)
  • 2012 Eugene Marathon F-11 (3:04 PR)